Board Meeting · Q4 2024

Confidential Board Materials

Acme SaaS Inc

Q4 2024 Financial Review & 2025 Outlook

$4.2M Revenue

$3.8M ARR

34% YoY Growth

142 Customers

Prepared by: CFO Office March 18, 2025 SAMPLE — CFOTechStack.com

Slide 2 of 8

Financial Highlights

Total Revenue

$4.2M

↑ 34% YoY

ARR

$3.8M

↑ 41% YoY

Gross Margin

68%

↑ 4pp YoY

Net Income

$504K

↑ 62% YoY

Quarterly Revenue Progression ($K)

Slide 3 of 8

KPI Dashboard

Net Revenue Retention

118%

Target: 110%+ ✓

Annual Churn Rate

4.2%

Target: <6% ✓

Magic Number

1.1

Target: >0.75 ✓

LTV:CAC Ratio

3.2x

Target: >4x ↗

New ARR (Q4)

$420K

↑ 28% vs Q3

Active Customers

142

↑ 22 this quarter

Slide 4 of 8

Cash Flow Summary

Cash Balance: $2.1M

Operating Cash Flow +$780K

Investing Activities -$240K

Financing Activities -$60K

Net Cash Change +$480K

Runway 26+ months

Slide 5 of 8

Revenue Growth & Mix

ARR by Segment

Segment Detail

Enterprise (>$500K ARR) $1.9M

Mid-Market ($50K–$500K) $1.4M

SMB (<$50K) $500K

Key Insight

Enterprise mix grew from 38% → 50% of ARR. Strategic shift toward higher-value, lower-churn customers is working.

Slide 6 of 8

Expense Analysis

% of Revenue

Sales & Marketing

$1.05M · 42 FTE equivalent

25%

R&D / Engineering

$924K · 18 engineers

22%

G&A

$462K · Finance, Legal, HR

11%

COGS

$1.34M · Infrastructure, Support

32%

Slide 7 of 8

2025 Strategic Priorities

Scale ARR to $6M

58% ARR growth via enterprise expansion and NRR improvement to 125%+.

Owner: CEO + CRO · Q4 2025

Achieve 20% Net Margin

Infrastructure efficiency + pricing power unlocks 8pp margin improvement. Target $1.2M net income.

Owner: CFO · Q4 2025

Hire 8 Key Positions

VP Sales, 3 AEs, 2 Senior Engineers, CS Lead, Data Analyst. Headcount 34 → 42.

Owner: COO + HR · Q2 2025

Series A Readiness

With $6M ARR + 20% margins, positioned for $10–15M Series A close in Q4 2025.

Owner: CEO + CFO · Q4 2025

Slide 8 of 8

Board Ask & Next Steps

Approvals Requested

FY2025 Budget — $7.2M operating plan including 8 new hires

$1.5M Credit Facility — Non-dilutive ARR-backed line for GTM acceleration

Series A Authorization — Begin process Q3, target close Q4 2025

Milestones

Apr 2025

VP Sales onboarded; Q1 results review

Jun 2025

$4.5M ARR milestone (current trajectory)

Sep 2025

Series A prep: begin banker conversations

Dec 2025

$6M ARR + Series A close

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