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📊 Free Resource

The CFO Metrics
Playbook

The 10 financial metrics every founder and finance lead must track — with plain-English formulas, warning signs, and AI tool shortcuts.

  • 10 essential metrics with exact formulas
  • What healthy vs. dangerous looks like for each
  • Which AI tools automate each calculation
  • A weekly monitoring checklist
  • One-page quick-reference summary

Free. Instant access. No fluff.

The CFO Stack
The CFO Metrics Playbook
10 Metrics Every Startup Must Track
01 Cash Runway
02 Gross Margin
03 Customer Acquisition Cost
04 Customer Lifetime Value
05 LTV:CAC Ratio
06 Net Revenue Retention
07 Monthly Recurring Revenue
08 Churn Rate
09 Operating Burn Rate
10 Working Capital Ratio
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Inside the playbook

10 metrics covered in depth

01
Cash Runway
How many months until you run out of cash at current burn rate.
02
Gross Margin
Revenue minus cost of goods sold, as a percentage of revenue.
03
Customer Acquisition Cost
Total sales & marketing spend divided by new customers acquired.
04
Customer Lifetime Value
Expected total revenue from a customer over the relationship.
05
LTV:CAC Ratio
How efficiently you turn acquisition spend into long-term value.
06
Net Revenue Retention
Revenue retained plus expansion minus churn and contraction.
07
Monthly Recurring Revenue
Predictable, normalized monthly subscription revenue.
08
Churn Rate
Percentage of customers or revenue lost in a period.
09
Operating Burn Rate
Monthly cash consumed by operations, net of revenue.
10
Working Capital Ratio
Current assets divided by current liabilities.